Wednesday, September 10, 2014 | Posted by Cheryl Alderman
ALPHABET SOUP FOR BUSINESS D IS FOR… D is for Delivery It’s not enough to make grand promises to your clients. You must deliver on those promises, consistently and reliably. Become the business they CAN count on. A great reputation can’t be bought, it must be earned, and it’s worth more than gold to a business owner. D is for Determination Being in business is not for the faint hearted. There are ups and downs, and sometimes they come unpredictably and unexpectedly. Buckle in for the ride and stick with it. The day will come when you can sit bac  Read More


Wednesday, April 09, 2014 | Posted by Cheryl Alderman
Does it drive you nuts when telemarketers call up right on dinner time? Do you struggle to fit everything into your busy day? Is the yard looking messy and the housework piling up? Do you find yourself feeling stressed at work? It’s a problem, right? You are not alone, but have you ever stopped to compare your problems with those of others? Your neighbours? Friends? People in other suburbs, cities, countries? There is a fantastic quote from American newspaper journalist Regina Brett: If we all threw our problems in a pile and saw everyone else’s, we’d grab our  Read More

Dislike or Discomfort

Wednesday, March 26, 2014 | Posted by Cheryl Alderman
Can you tell the difference between dislike and discomfort? Can you recognise them individually? It is easy to get the two confused. Dislike is when you get a bad feeling about something. It just doesn’t sit well. There’s a weird heavy feeling in the pit of your stomach, telling you instinctually that things just aren’t right. Discomfort is when you are feeling unfamiliar or uncertain. The situation you are experiencing may be new so you aren’t quite sure of yourself. You might not know what to say or how to act, so you feel nervous or anxious, but there  Read More


Wednesday, March 19, 2014 | Posted by Cheryl Alderman
ALPHABET SOUP for BUSINESS C is For… C is for Clarity Know what your goals are and where you are heading. It’s simply not enough to say “I want more clients and more profit”. Get specific about what you want to achieve in your business in every area. What outcomes do you want to achieve in your marketing, your sales, your networking, profit building, your staff? Clear direction makes it so much easier to plan and implement the right strategies and really move your business forwards. C is for Courage Being in business always contains a certain am  Read More


Wednesday, March 12, 2014 | Posted by Cheryl Alderman
We have all experienced the feeling of being in over our heads. The pressure is on, but we can’t see the light at the end of the tunnel. We have too much to do, not enough time and no one can help. We start to feel the pressure. Emotions rise up and stress levels increase. Negative chatter is at its peak in our heads. Words like “can’t” are at the top of the pile. Our thoughts are erratic and swirling around in our heads clouding our judgement and preventing us from focusing clearly. We feel panicked and out of control. This is the feeling of being overwhelm  Read More


Wednesday, March 05, 2014 | Posted by Cheryl Alderman
ALPHABET SOUP FOR BUSINESS: B is for Beginnings What can you start today that you have been avoiding? Putting things off creates stress and pressure. Get that nasty task done up front and leave the day open for the things you prefer to do. Procrastination and avoidance are the enemies of success. Buckle yourself in and don’t let yourself out until the job is finished. You will feel relief and a great sense of achievement when you cross it off the To Do list! B is for Belief You must believe in what you do/sell. If you aren’t confident, your clients certainly won  Read More


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