As an Executive and Business Coach I work with organisations and individuals on Professional and Personal Development as well as Communication and People and Culture issues. When out and about, I am often asked “how do I know when I need to call in a coach?”
Here are six common situations you may be experiencing, which an Executive Coach can help you with.

1. You have hit a ceiling in career progression
People are often eager to blame the organisation, their boss or perceived biases, when they get passed over for jobs, promotions or special projects. However, in my experience, if it happens repeatedly, it’s often something about the individual themselves that is hindering their progress. Whether it’s attitude, skills or behaviours, we are often not great at recognising our own shortcomings and how they are impacting on our results. A coach, looking in from the outside, can give you answers you may not see yourself, and then help you work to develop and improve so you can reach the career goals you aspire to.

2. Your team are unmotivated but you can’t work out why.
Every manager I meet thinks they know their team, what their issues are and how they feel about people and things in the workplace. In reality, many managers have no idea what is actually going on with their staff and are gauging their impressions from their own perspective, not the perspective of the individuals concerned. A coach can come in and act as “Switzerland”, a neutral party. They can gain trust and connect with the team to discover what is really going on and how they are feeling. They can then assist you to make changes to create a positive culture and the motivated team you need.

3. You have the business side covered, but your personal life is falling to pieces or non-existent.
This one is extremely predominant at senior leadership level. The business is thriving, your hours are growing, interstate or international travel is a regular occurrence, but relationships and personal life are at the bottom of the list. This situation is often accompanied by a bunch of side effects like adrenal fatigue, sleep difficulties, relationship stress, social isolation and loneliness. It is possible to attain a better balance, if not optimal, with a little help from someone to help you notice what you have created and how to change it. That’s where a coach can help.

4. You need a neutral person to bounce off.
Finding someone who doesn’t work for you, beside you, or above you, can be difficult at senior level. A coach can be the neutral party to brainstorm with, challenge your ideas, ask the tough questions and point out behaviour patterns which aren’t serving you. A bunch of Yes Men won’t do the trick. A good coach will tell you what you NEED to hear, rather than what you want to hear.

5. You need professional development in a specific area.
Sometimes there are just one or two areas or gaps that are letting you down professionally. It may be confidence building, presentation skills, effective leadership, delegation, or communication. A coach can work with you individually to develop and strengthen your skills in such areas, in a neutral and judgement free environment.

6. You feel like you have lost your Mojo.
Sometimes life just gets on top of you, you feel stuck or you just don’t seem to have the passion for what you do anymore. By unpacking and questioning where you are, where you want to be and what is getting in the way, a coach can help you ignite the flame and get back on track, identifying behaviours and belief systems that need changing along the way.

There are many other ways an Executive Coach can help you both professionally and personally, but these are the situations I witness the most often. I love to work with people who are ready to change their results and create positive change. With a corporate background myself I understand what it’s like to walk in your shoes. If you would like to know more about Executive Coaching, feel free to contact me for more information. Contact

Cheryl Alderman
Executive and Business Coach
Be Ultimate

Be Ultimate because Ordinary is Over-rated

What Our Clients Say

I have been with the same company for nearly 10 years. Although in a leadership role and successful, I felt burned out, stressed and unhappy at work. This was impacting my work /life balance as well as my interaction with others. I needed to re-evaluate my career priorities and level up my communication skills. Cheryl took the time to listen and understand my situation. We worked together to better understand my strengths and values and how important it is for them to be congruent with my career development. With Cheryl’s guidance I focused on the steps I needed to make to remain myself, whilst becoming a better leader at work. Cheryl’s style, attitude and easy to follow steps are pragmatic and realistic. She provided me with tools I could use every day to remain focused on changes I needed to make to achieve what I wanted.This is an ongoing journey but I am now more confident, have a deeper understanding of both myself and others, have the tools to perform better at work and am maintaining a more fulfilling work-life balance.

Catherine.R – National Manager

I met Cheryl as I started a personal journey in seeking greater clarity for my career. It has turned into much more and I am most grateful to her for helping me understand myself much better as well as how to interact with those around me. Both professional and private. Cheryl has been a source of strength and insight. Her warm and friendly nature makes it easy to relate to her. She challenges the status quo and help me improve many aspects of my life. A number of my colleagues have spent time with Cheryl and all feedback has been positive. I would highly recommend her.

Ross Cartwright, Managing Director – Head of Retail Aus/NZ, MFS INVESTMENTS

We were lucky enough to have Cheryl come to our Annual Team Conference where she presented a Creative Thinking Workshop for our Team. I would high recommend Cheryl and the workshop for anyone who is looking to open their minds and expand the vision of the business. The workshop was highly interactive with the concepts and ideas being able to be implemented relatively quickly and simply into our business.

Harry, Director of Projects, PLAN ASSIST PTY LTD

I have seen and worked with Cheryl on a number of events and projects she is a part of. So when it came to organising an EA/PA Networking event, I knew she was the right person to be our guest speaker. Cheryl is an engaging, humorous and energetic presenter, who can relate easily to a room of 10 to 100+ people. She brings a world of knowledge and experience to her presentations and her real-life business examples reinforce the messages she presents. Cheryl is definitely someone I would recommend to present at any corporate workshop.

A Edmonds, Events Manager, LUNAR PARK SYDNEY

I attended Be Ultimate’s workshop on Stress Management. It was amazing! It was exactly what I needed to understand how to manage my busy days. Cheryl taught us practical, easy to implement strategies that worked for me from day 1 and I haven't looked back since. I highly recommend Cheryl as a coach, and recommend her 2 hour workshops for anyone.


I have attended two LinkedIn workshops run by Be Ultimate and I have found them to be extremely informative, professional and succinct, whilst also being very personable and fun. I have already implemented new content and knowledge learned at the workshops ... starting at the actual workshops itself!

Thanks for your fun and informative workshop sessions.


Cheryl provides an incredible bouncing board to lead you through your journey of reinvention or simply to gain reinforcement that the path you’re on is the right one. Cheryl is an awesome person who truly cares for other people, wants to see them achieve their goals, isn’t backward in coming forwards when you need the prod in the right direction and will encourage you to see the great results you are accomplishing when they may not be as obvious to you.

I highly recommend Cheryl to anyone who is looking for business advice, a change in career or simply wants to gain some solutions to taking a positive approach to life.

A.Wilson, Business Owner, CATEGORACLE

Cheryl has facilitated a number of conferences for Liquid Learning in both Australia and New Zealand and has always been a pleasure to work with! Cheryl is helpful, punctual, reliable and always professional. She is very skilled in keeping the conference running to time and lifting the energy of the room as she facilitates Q&A sessions. Cheryl also frequently runs workshops with us and does regular speaking spots which she always receives great feedback for.

Jean Young, Project Executive, LIQUID LEARNING

With the majority of delegates rating Cheryl’s keynote presentation at the IOPO Conference 5 out of 5, she exceeded our expectations! Cheryl is truly passionate about helping businesses to succeed and thrive.

Linda, IOPO Advisory Board Member, IOPO

Cheryl has been a delight to work with over the past 7 years. She has assisted our business, Independent Garden Centres, with professional development workshops, she has been of great support to me as a coach. Cheryl has emceed the last two annual IGC Retail Conferences with an engaging and fun style, and she has been one of our conference keynote speakers who held the undivided attention of the delegates with ease. I thoroughly recommend Cheryl Alderman in any of these capacities.  Cheryl is a consummate professional who quickly builds rapport, she clearly enjoys sharing her knowledge with others, and there is always an element of fun which oft missing in many professionals.

Evan Mueller, CEO, IGC

In this workshop we were introduced to a range of simple strategies that the group could adopt to manage the inevitable stress and tension experienced in corporate and every life. The cynical group loved the practical and interactive approach of this workshop and were highly engaged throughout the 2 hours. The presenters brought in lots of great exercises. I am happy to recommend this Managing Stress workshop and both presenters to other corporate groups.

L Jones, People & Culture Business Partner, FOXTEL

Working with Cheryl has had benefits that have reached far beyond me as an individual. She has helped me to become a better leader and elevate the effectiveness and potential of my entire team. Cheryl's coaching has raised my self awareness, shifted my focus to control what I can control, and given me tools to realise opportunities that I wouldn't have thought possible before our first session.

Michael, Manager of Digital Marketing, DIMENSIONAL