THE 3 TYPES OF PERCEPTION YOU NEED TO CONSIDER TO MAKE THE RIGHT IMPRESSION

The professional impression you create for yourself can make or break your career and business success. Once a poor impression is made it can be difficult or impossible to turn it around. First impressions, in particular, can become cemented in quickly and may be formed with little substance.
Understanding the types of perception that exist in the business environment is the first step to creating the right impression for yourself.

PUBLIC PERCEPTION
The impression individuals or groups form about you.
When they meet you, interact with you, converse with you at your place of business or see you at networking events…what impression do you make?
This will often be determined at face value. Assumptions may be made based on surface level assessments. What you wear, your body language, how loudly you speak, and other behaviours can work for you, or against you if you don’t have awareness around them.

To create a great public perception you must “walk the walk and talk the talk” of who you are wanting to represent yourself as.
A great way to start developing this is to ask people who know you well, for feedback about what impression you are making currently. Often it’s quite different to what you think…

INDUSTRY PERCEPTION
The level of credibility you have established amongst your peers.
Building a level of respect and significance within your own industry will add considerably to your reputation and flow positively into your public perception.
A fellow professional thinking and speaking well of you, holds a great deal of weight.
There are many ways to develop professional respect within your own industry. Attending conferences and events, supporting and mentoring less experienced professionals, writing a book or taking on directorships, to name a few.

ONLINE PERCEPTION
What we will see if we look you up on the internet.
It never ceases to surprise me how many high level professionals have sloppy or out of date LinkedIn profiles, public Facebook profiles with personal photos and opinions for all to see, and Twitter or Instagram pages that are far from appropriate for clients or business associates to be exposed to.
Our first point of reference these days is Google. Whether or not you agree with social media, it is a part of the modern world and it’s not going away. If you are going to be present online you must present an image that is congruent to what you present offline.
Your online profiles should enhance and add to the positive perception people have formed when meeting you in person.

Public Perception + Industry Perception + Online Perception

Set the right standards, raise your awareness and be congruent.
You will make a great impression and be seen as the credible professional that you are!

Cheryl Alderman
Business and Executive Coach

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Harry, Director of Projects, PLAN ASSIST PTY LTD

I have seen and worked with Cheryl on a number of events and projects she is a part of. So when it came to organising an EA/PA Networking event, I knew she was the right person to be our guest speaker. Cheryl is an engaging, humorous and energetic presenter, who can relate easily to a room of 10 to 100+ people. She brings a world of knowledge and experience to her presentations and her real-life business examples reinforce the messages she presents. Cheryl is definitely someone I would recommend to present at any corporate workshop.

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Cheryl has been a delight to work with over the past 7 years. She has assisted our business, Independent Garden Centres, with professional development workshops, she has been of great support to me as a coach. Cheryl has emceed the last two annual IGC Retail Conferences with an engaging and fun style, and she has been one of our conference keynote speakers who held the undivided attention of the delegates with ease. I thoroughly recommend Cheryl Alderman in any of these capacities.  Cheryl is a consummate professional who quickly builds rapport, she clearly enjoys sharing her knowledge with others, and there is always an element of fun which oft missing in many professionals.

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In this workshop we were introduced to a range of simple strategies that the group could adopt to manage the inevitable stress and tension experienced in corporate and every life. The cynical group loved the practical and interactive approach of this workshop and were highly engaged throughout the 2 hours. The presenters brought in lots of great exercises. I am happy to recommend this Managing Stress workshop and both presenters to other corporate groups.

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