“When you’re green, you’re growing. When you’re ripe, you rot.”

Ray Kroc

Life only goes around once. We can’t rewind the clock, fast forward or freeze frame (unless of course you are a fictional character). So, what we choose to do with it counts. We can choose to make the most of every day, try new things, expand our knowledge and grow, or we can choose to settle for what we are dealt, try to fit in and stay safe within our comfort zone.

Which one have you chosen I wonder?

Recently, I received a gift from a friend of two potted plants for my new office space. When I texted to thank her the next day, she responded telling me that only one was real. (to avoid fatalities!). Unfortunately, I had already watered both! Had she not let me know, I could have continued to water both plants for weeks. One would have thrived and grown, the other would more than likely turned mouldy and rotten from the stale water building up in the pot.

It occurred to me that these two plants are a great reflection of the choices we face in life.

Are you green and growing or stuck in one place, rotting?

If everything in your world is safe and familiar, everything is within your comfort zone, chances are you are not moving forwards. If you aren’t moving forwards then you are stuck. If you are stuck, then you are not being challenged or learning anything new. You will avoid or miss the opportunities that come your way. Eventually boredom will set in, followed closely by frustration, disappointment and possibly regret. Not the kind of feelings you want to associate with your quality of life.

On the other hand, if you are stepping outside of your comfort zone, making choices, taking action, you will be moving! If you are moving you have new experiences. If you have new experiences you can then see and make different choices and feel the satisfaction and achievement that follows. Even if you end up moving backwards, you are learning. Taking a risk or even making a mistake, opens us up to learning and improvement, growth and self -development.

Any movement is good movement.

Take a chance on yourself today. Make a choice to embrace your life. Reach for something, step outside of your comfort zone. That’s where the good stuff is! Start with baby steps, something small. It takes courage…but you don’t have to be a superhero.

“Even wobbly courage is courage” Darren Rowse- ProBlogger

Attend an event you would normally avoid. Talk to someone you don’t know. Make a call, book a holiday, voice your opinion, make a decision…shake it up a bit!!!

In nature growth is natural. The ripe fruit falls off the tree so new fruit can grow. Give your tree a shake and watch the new buds start to appear. It’s time to create a life that’s green and growing!

You only live once…so let’s get started!!!

Sometimes we know in our bones what we really need to do, but we’re afraid to do it. Taking a chance and stepping beyond the safety of the world we’ve always known is the only way to grow.

Wil Wheaton

Be Ultimate because Ordinary is Over-rated

What Our Clients Say

I have been with the same company for nearly 10 years. Although in a leadership role and successful, I felt burned out, stressed and unhappy at work. This was impacting my work /life balance as well as my interaction with others. I needed to re-evaluate my career priorities and level up my communication skills. Cheryl took the time to listen and understand my situation. We worked together to better understand my strengths and values and how important it is for them to be congruent with my career development. With Cheryl’s guidance I focused on the steps I needed to make to remain myself, whilst becoming a better leader at work. Cheryl’s style, attitude and easy to follow steps are pragmatic and realistic. She provided me with tools I could use every day to remain focused on changes I needed to make to achieve what I wanted.This is an ongoing journey but I am now more confident, have a deeper understanding of both myself and others, have the tools to perform better at work and am maintaining a more fulfilling work-life balance.

Catherine.R – National Manager

I met Cheryl as I started a personal journey in seeking greater clarity for my career. It has turned into much more and I am most grateful to her for helping me understand myself much better as well as how to interact with those around me. Both professional and private. Cheryl has been a source of strength and insight. Her warm and friendly nature makes it easy to relate to her. She challenges the status quo and help me improve many aspects of my life. A number of my colleagues have spent time with Cheryl and all feedback has been positive. I would highly recommend her.

Ross Cartwright, Managing Director – Head of Retail Aus/NZ, MFS INVESTMENTS

We were lucky enough to have Cheryl come to our Annual Team Conference where she presented a Creative Thinking Workshop for our Team. I would high recommend Cheryl and the workshop for anyone who is looking to open their minds and expand the vision of the business. The workshop was highly interactive with the concepts and ideas being able to be implemented relatively quickly and simply into our business.

Harry, Director of Projects, PLAN ASSIST PTY LTD

I have seen and worked with Cheryl on a number of events and projects she is a part of. So when it came to organising an EA/PA Networking event, I knew she was the right person to be our guest speaker. Cheryl is an engaging, humorous and energetic presenter, who can relate easily to a room of 10 to 100+ people. She brings a world of knowledge and experience to her presentations and her real-life business examples reinforce the messages she presents. Cheryl is definitely someone I would recommend to present at any corporate workshop.

A Edmonds, Events Manager, LUNAR PARK SYDNEY

I attended Be Ultimate’s workshop on Stress Management. It was amazing! It was exactly what I needed to understand how to manage my busy days. Cheryl taught us practical, easy to implement strategies that worked for me from day 1 and I haven't looked back since. I highly recommend Cheryl as a coach, and recommend her 2 hour workshops for anyone.


I have attended two LinkedIn workshops run by Be Ultimate and I have found them to be extremely informative, professional and succinct, whilst also being very personable and fun. I have already implemented new content and knowledge learned at the workshops ... starting at the actual workshops itself!

Thanks for your fun and informative workshop sessions.


Cheryl provides an incredible bouncing board to lead you through your journey of reinvention or simply to gain reinforcement that the path you’re on is the right one. Cheryl is an awesome person who truly cares for other people, wants to see them achieve their goals, isn’t backward in coming forwards when you need the prod in the right direction and will encourage you to see the great results you are accomplishing when they may not be as obvious to you.

I highly recommend Cheryl to anyone who is looking for business advice, a change in career or simply wants to gain some solutions to taking a positive approach to life.

A.Wilson, Business Owner, CATEGORACLE

Cheryl has facilitated a number of conferences for Liquid Learning in both Australia and New Zealand and has always been a pleasure to work with! Cheryl is helpful, punctual, reliable and always professional. She is very skilled in keeping the conference running to time and lifting the energy of the room as she facilitates Q&A sessions. Cheryl also frequently runs workshops with us and does regular speaking spots which she always receives great feedback for.

Jean Young, Project Executive, LIQUID LEARNING

With the majority of delegates rating Cheryl’s keynote presentation at the IOPO Conference 5 out of 5, she exceeded our expectations! Cheryl is truly passionate about helping businesses to succeed and thrive.

Linda, IOPO Advisory Board Member, IOPO

Cheryl has been a delight to work with over the past 7 years. She has assisted our business, Independent Garden Centres, with professional development workshops, she has been of great support to me as a coach. Cheryl has emceed the last two annual IGC Retail Conferences with an engaging and fun style, and she has been one of our conference keynote speakers who held the undivided attention of the delegates with ease. I thoroughly recommend Cheryl Alderman in any of these capacities.  Cheryl is a consummate professional who quickly builds rapport, she clearly enjoys sharing her knowledge with others, and there is always an element of fun which oft missing in many professionals.

Evan Mueller, CEO, IGC

In this workshop we were introduced to a range of simple strategies that the group could adopt to manage the inevitable stress and tension experienced in corporate and every life. The cynical group loved the practical and interactive approach of this workshop and were highly engaged throughout the 2 hours. The presenters brought in lots of great exercises. I am happy to recommend this Managing Stress workshop and both presenters to other corporate groups.

L Jones, People & Culture Business Partner, FOXTEL

Working with Cheryl has had benefits that have reached far beyond me as an individual. She has helped me to become a better leader and elevate the effectiveness and potential of my entire team. Cheryl's coaching has raised my self awareness, shifted my focus to control what I can control, and given me tools to realise opportunities that I wouldn't have thought possible before our first session.

Michael, Manager of Digital Marketing, DIMENSIONAL