Have you noticed that you seem get so ‘caught up’ in ‘keeping up’ with your life that you tend to forget about yourself?

I often hear people talking about how tired they are…how busy they are…how they wish they could have a break, some down time…

I had an unusual twist of fate on the weekend, with all three teens and the hubby coincidentally “out” at the same time. I found myself in the unusual circumstance of having “nothing in particular” to do with myself. Until I was in this position it hadn’t occurred to me that it wasn’t a regular event. I had to apply some major brainstorming to work out what to do in this situation. (Yes – I agree – it’s terribly sad really!)

Needless to say, I did come up with a suitable way to make the most of my down time. Lying on a rug in the sun with a good book and a chilled glass of chardonnay, I spent a blissful couple of hours immersed in Keith Richards’ world instead of my own. (Courtesy of his autobiography , Life.) In between the chapters I enjoyed my own company and some long overdue self reflection. It was great.

It also got me to thinking…

When do we put ourselves first these days?

I overheard an associate recently talking about a weekend retreat she had organised with a business colleague, and how much she had enjoyed just relaxing with no phones, computers, television etc. She could not even remember, prior to this, the last time she had taken time out for herself.

Another business contact related to me how busy and exhausting his life was, and then continued on to describe how his yearly holiday with family is so “full on” that he comes home just as tired as he left. In other words…it’s not really a holiday at all.

What is it about modern day life that has us all convinced that we must be busy all the time?

For some it’s juggling family and work commitments. For others life is jammed full of social activities, networking and “being seen” here there and everywhere.

We must be successful in our careers, committed to family, physically fit, socially active, give back to the community, active learners. Good grief! I’m exhausted just writing it all down!!!

We need to be super heroes to live up to ourselves!

The ironic thing is – it’s ourselves who get lost along the way…

When was the last time you took time out, on your own, just to BE? Just to sit and watch the waves crashing onto the shore or look up at the sky and watch the clouds roll by? To ponder, where you are in life, where you want to be, what you love, what you don’t, who you are, where you are headed?

It’s been a while, I’m guessing.

Do yourself a favour this week…set aside a half hour somewhere in your day…just go somewhere peaceful, and enjoy your own company…reflect on where you are , where you want to be, and mostly Be You…With You.

You might be surprised what you find out,

because like everyone around you, you may have been so busy ‘doing’ your life you have actually forgotten that YOU are even in it!

Choose not to be part of Generation “overdone”.

Allow yourself to stop and have a break. You are worth it! So take the time. Get some balance back…and put YOU first!

If you would like to change the direction your life is heading, reduce the stress and chaos, create a balance and live the life you REALLY want to live, we can help. Contact us at Be Ultimate to find out more about our Individual Coaching Programs. Sydney location, with Phone or Skype available for out of area.

Be Ultimate because Ordinary is Over-rated

What Our Clients Say

I have been with the same company for nearly 10 years. Although in a leadership role and successful, I felt burned out, stressed and unhappy at work. This was impacting my work /life balance as well as my interaction with others. I needed to re-evaluate my career priorities and level up my communication skills. Cheryl took the time to listen and understand my situation. We worked together to better understand my strengths and values and how important it is for them to be congruent with my career development. With Cheryl’s guidance I focused on the steps I needed to make to remain myself, whilst becoming a better leader at work. Cheryl’s style, attitude and easy to follow steps are pragmatic and realistic. She provided me with tools I could use every day to remain focused on changes I needed to make to achieve what I wanted.This is an ongoing journey but I am now more confident, have a deeper understanding of both myself and others, have the tools to perform better at work and am maintaining a more fulfilling work-life balance.

Catherine.R – National Manager

I met Cheryl as I started a personal journey in seeking greater clarity for my career. It has turned into much more and I am most grateful to her for helping me understand myself much better as well as how to interact with those around me. Both professional and private. Cheryl has been a source of strength and insight. Her warm and friendly nature makes it easy to relate to her. She challenges the status quo and help me improve many aspects of my life. A number of my colleagues have spent time with Cheryl and all feedback has been positive. I would highly recommend her.

Ross Cartwright, Managing Director – Head of Retail Aus/NZ, MFS INVESTMENTS

We were lucky enough to have Cheryl come to our Annual Team Conference where she presented a Creative Thinking Workshop for our Team. I would high recommend Cheryl and the workshop for anyone who is looking to open their minds and expand the vision of the business. The workshop was highly interactive with the concepts and ideas being able to be implemented relatively quickly and simply into our business.

Harry, Director of Projects, PLAN ASSIST PTY LTD

I have seen and worked with Cheryl on a number of events and projects she is a part of. So when it came to organising an EA/PA Networking event, I knew she was the right person to be our guest speaker. Cheryl is an engaging, humorous and energetic presenter, who can relate easily to a room of 10 to 100+ people. She brings a world of knowledge and experience to her presentations and her real-life business examples reinforce the messages she presents. Cheryl is definitely someone I would recommend to present at any corporate workshop.

A Edmonds, Events Manager, LUNAR PARK SYDNEY

I attended Be Ultimate’s workshop on Stress Management. It was amazing! It was exactly what I needed to understand how to manage my busy days. Cheryl taught us practical, easy to implement strategies that worked for me from day 1 and I haven't looked back since. I highly recommend Cheryl as a coach, and recommend her 2 hour workshops for anyone.


I have attended two LinkedIn workshops run by Be Ultimate and I have found them to be extremely informative, professional and succinct, whilst also being very personable and fun. I have already implemented new content and knowledge learned at the workshops ... starting at the actual workshops itself!

Thanks for your fun and informative workshop sessions.


Cheryl provides an incredible bouncing board to lead you through your journey of reinvention or simply to gain reinforcement that the path you’re on is the right one. Cheryl is an awesome person who truly cares for other people, wants to see them achieve their goals, isn’t backward in coming forwards when you need the prod in the right direction and will encourage you to see the great results you are accomplishing when they may not be as obvious to you.

I highly recommend Cheryl to anyone who is looking for business advice, a change in career or simply wants to gain some solutions to taking a positive approach to life.

A.Wilson, Business Owner, CATEGORACLE

Cheryl has facilitated a number of conferences for Liquid Learning in both Australia and New Zealand and has always been a pleasure to work with! Cheryl is helpful, punctual, reliable and always professional. She is very skilled in keeping the conference running to time and lifting the energy of the room as she facilitates Q&A sessions. Cheryl also frequently runs workshops with us and does regular speaking spots which she always receives great feedback for.

Jean Young, Project Executive, LIQUID LEARNING

With the majority of delegates rating Cheryl’s keynote presentation at the IOPO Conference 5 out of 5, she exceeded our expectations! Cheryl is truly passionate about helping businesses to succeed and thrive.

Linda, IOPO Advisory Board Member, IOPO

Cheryl has been a delight to work with over the past 7 years. She has assisted our business, Independent Garden Centres, with professional development workshops, she has been of great support to me as a coach. Cheryl has emceed the last two annual IGC Retail Conferences with an engaging and fun style, and she has been one of our conference keynote speakers who held the undivided attention of the delegates with ease. I thoroughly recommend Cheryl Alderman in any of these capacities.  Cheryl is a consummate professional who quickly builds rapport, she clearly enjoys sharing her knowledge with others, and there is always an element of fun which oft missing in many professionals.

Evan Mueller, CEO, IGC

In this workshop we were introduced to a range of simple strategies that the group could adopt to manage the inevitable stress and tension experienced in corporate and every life. The cynical group loved the practical and interactive approach of this workshop and were highly engaged throughout the 2 hours. The presenters brought in lots of great exercises. I am happy to recommend this Managing Stress workshop and both presenters to other corporate groups.

L Jones, People & Culture Business Partner, FOXTEL

Working with Cheryl has had benefits that have reached far beyond me as an individual. She has helped me to become a better leader and elevate the effectiveness and potential of my entire team. Cheryl's coaching has raised my self awareness, shifted my focus to control what I can control, and given me tools to realise opportunities that I wouldn't have thought possible before our first session.

Michael, Manager of Digital Marketing, DIMENSIONAL