How many people do you know who love their job? One, two…none?

Most people I come across either dislike their jobs, or have just “settled” for a position that offers security and familiarity. They would rather put up with mediocrity and monotony or in some cases even misery, than take a chance or make a change. They have lots of reasons or “excuses” for this. I need the money, I have to pay off my credit cards, my kid’s education is expensive, my wife likes to shop(my personal favourite)or it’s too hard to find something else these days, it’s too risky.

Have a think for a minute. Do you know someone who has a career that they actually love? What do you notice about them? Do they smile often? Do they seem less stressed than other friends (or you)? Have you noticed a positive “energy” around them? I would hazard a guess that you really enjoy spending time with them. So let’s try something – just humour me…

Imagine this…You go to see to see a movie tomorrow and don’t really enjoy it, but you go back and see it again the next day. Still don’t enjoy it. Sure there are one or two good parts but in general it just isn’t that great, and it’s definitely not fun.

Now, let me pose you a question. Having sat through this bad movie twice already would you go back and see it for a third time? “Not likely” you say!

How about a fourth…and a fifth viewing? “Don’t be ridiculous” I hear you thinking.

Do you think that every time you watched it, it would seem worse? More annoying, more frustrating? Do you think that after five days of the same bad movie you would be going home in a great mood? I would guess not.

So what if I said to you that after suffering through this bad movie for five consecutive days, you had two days break, with no movies, doing fun stuff that you enjoy, but then on the third day you went back and saw the bad movie again!! And again and again and again…*

Who would do that???? Only a crazy person, right?

So then, what if I put it to you that the average working day is four times as long as your average movie? Imagine watching that crappy movie four times a day!!!!! Day after day… week after week… for years!!!! This is exactly what anyone who doesn’t enjoy their job is doing. Food for thought…

So…are you one of those people who gets up every day and goes “oh no I have to go to work”? Do you hear yourself complaining to others about your job, your boss, your working conditions, your hours? Are you living in that bad movie?

The good news is…if you can recognise this pattern in yourself, you have the power to change it!

“But it’s not that simple” I hear some of you say…

Guess what?

Scary, YES! Unfamiliar, YES! Possible to achieve? YES! YES! YES!

Want to know how? It’s all inside YOU! You CAN make a change.

You CAN achieve happiness and success in your career.

You CAN be that energised motivated person who loves their job.

Need help? That’s cool too. Call us at Be Ultimate on 02 8011 4114 or email info@beultimate.com.au to arrange a one on one chat about our Individual Coaching Programs for Career and Lifestyle Change and take the first step out of that bad movie!!

*Thanks to Anthony Robbins, Awaken The Giant Within, for the great “movie” analogy.

Be Ultimate because Ordinary is Over-rated

What Our Clients Say

I have been with the same company for nearly 10 years. Although in a leadership role and successful, I felt burned out, stressed and unhappy at work. This was impacting my work /life balance as well as my interaction with others. I needed to re-evaluate my career priorities and level up my communication skills. Cheryl took the time to listen and understand my situation. We worked together to better understand my strengths and values and how important it is for them to be congruent with my career development. With Cheryl’s guidance I focused on the steps I needed to make to remain myself, whilst becoming a better leader at work. Cheryl’s style, attitude and easy to follow steps are pragmatic and realistic. She provided me with tools I could use every day to remain focused on changes I needed to make to achieve what I wanted.This is an ongoing journey but I am now more confident, have a deeper understanding of both myself and others, have the tools to perform better at work and am maintaining a more fulfilling work-life balance.

Catherine.R – National Manager

I met Cheryl as I started a personal journey in seeking greater clarity for my career. It has turned into much more and I am most grateful to her for helping me understand myself much better as well as how to interact with those around me. Both professional and private. Cheryl has been a source of strength and insight. Her warm and friendly nature makes it easy to relate to her. She challenges the status quo and help me improve many aspects of my life. A number of my colleagues have spent time with Cheryl and all feedback has been positive. I would highly recommend her.

Ross Cartwright, Managing Director – Head of Retail Aus/NZ, MFS INVESTMENTS

We were lucky enough to have Cheryl come to our Annual Team Conference where she presented a Creative Thinking Workshop for our Team. I would high recommend Cheryl and the workshop for anyone who is looking to open their minds and expand the vision of the business. The workshop was highly interactive with the concepts and ideas being able to be implemented relatively quickly and simply into our business.

Harry, Director of Projects, PLAN ASSIST PTY LTD

I have seen and worked with Cheryl on a number of events and projects she is a part of. So when it came to organising an EA/PA Networking event, I knew she was the right person to be our guest speaker. Cheryl is an engaging, humorous and energetic presenter, who can relate easily to a room of 10 to 100+ people. She brings a world of knowledge and experience to her presentations and her real-life business examples reinforce the messages she presents. Cheryl is definitely someone I would recommend to present at any corporate workshop.

A Edmonds, Events Manager, LUNAR PARK SYDNEY

I attended Be Ultimate’s workshop on Stress Management. It was amazing! It was exactly what I needed to understand how to manage my busy days. Cheryl taught us practical, easy to implement strategies that worked for me from day 1 and I haven't looked back since. I highly recommend Cheryl as a coach, and recommend her 2 hour workshops for anyone.


I have attended two LinkedIn workshops run by Be Ultimate and I have found them to be extremely informative, professional and succinct, whilst also being very personable and fun. I have already implemented new content and knowledge learned at the workshops ... starting at the actual workshops itself!

Thanks for your fun and informative workshop sessions.


Cheryl provides an incredible bouncing board to lead you through your journey of reinvention or simply to gain reinforcement that the path you’re on is the right one. Cheryl is an awesome person who truly cares for other people, wants to see them achieve their goals, isn’t backward in coming forwards when you need the prod in the right direction and will encourage you to see the great results you are accomplishing when they may not be as obvious to you.

I highly recommend Cheryl to anyone who is looking for business advice, a change in career or simply wants to gain some solutions to taking a positive approach to life.

A.Wilson, Business Owner, CATEGORACLE

Cheryl has facilitated a number of conferences for Liquid Learning in both Australia and New Zealand and has always been a pleasure to work with! Cheryl is helpful, punctual, reliable and always professional. She is very skilled in keeping the conference running to time and lifting the energy of the room as she facilitates Q&A sessions. Cheryl also frequently runs workshops with us and does regular speaking spots which she always receives great feedback for.

Jean Young, Project Executive, LIQUID LEARNING

With the majority of delegates rating Cheryl’s keynote presentation at the IOPO Conference 5 out of 5, she exceeded our expectations! Cheryl is truly passionate about helping businesses to succeed and thrive.

Linda, IOPO Advisory Board Member, IOPO

Cheryl has been a delight to work with over the past 7 years. She has assisted our business, Independent Garden Centres, with professional development workshops, she has been of great support to me as a coach. Cheryl has emceed the last two annual IGC Retail Conferences with an engaging and fun style, and she has been one of our conference keynote speakers who held the undivided attention of the delegates with ease. I thoroughly recommend Cheryl Alderman in any of these capacities.  Cheryl is a consummate professional who quickly builds rapport, she clearly enjoys sharing her knowledge with others, and there is always an element of fun which oft missing in many professionals.

Evan Mueller, CEO, IGC

In this workshop we were introduced to a range of simple strategies that the group could adopt to manage the inevitable stress and tension experienced in corporate and every life. The cynical group loved the practical and interactive approach of this workshop and were highly engaged throughout the 2 hours. The presenters brought in lots of great exercises. I am happy to recommend this Managing Stress workshop and both presenters to other corporate groups.

L Jones, People & Culture Business Partner, FOXTEL

Working with Cheryl has had benefits that have reached far beyond me as an individual. She has helped me to become a better leader and elevate the effectiveness and potential of my entire team. Cheryl's coaching has raised my self awareness, shifted my focus to control what I can control, and given me tools to realise opportunities that I wouldn't have thought possible before our first session.

Michael, Manager of Digital Marketing, DIMENSIONAL