How do you make your decisions?

What is your strategy? Do you take time to think about things or dive in head first?

Do you look at the situation and think about it, or go with your gut instinct?

Are you happy to make the decision for yourself or do you call in your advisors to help?

There are many different ways of making decisions. Deciding whether you want to go ahead with something, or not. It can be extremely frustrating if you are discussing, selling to or negotiating with, someone whose strategy is different to your own. It can cause conflicts, communication breakdowns and a general lack of understanding.

Identifying your own and other’s decision making strategies can help to prevent conflicts and create clear communication lines. If we understand the thought process we can tailor our responses or approach and give ourselves and others a greater chance of achieving the desired results.

There are four common types of decision-making strategies:

Yes Sir! (The Automatic Convincer)

These people don’t mess around. They assess the situation; make a decision and then act. They don’t look back. They very rarely if ever question themselves afterwards and they move on quickly.

X + X = Yes. (The Convincer with Criteria)

This is the group of people who have a checklist, either in their head or in their hand. They know what they want, exactly. So, if they can tick off all the boxes the decision is instantly made, but if not, no deal.

Let me think about it… (The Period of Time Convincer):

This bunch will never make an impulsive or quick decision. They need time to mull things over, ponder them, weigh up the pros and cons, and think about it. Pushy salespeople are the natural enemy of Period of Time Convincers. They NEED to browse. They need to go off for a coffee then come back and have another look. They need time to decide. Even after they have decided they may run the decision over in their heads, making sure that it was the right one, asking others for input. These people can’t be pushed or they will retreat.

As you can imagine, period of time convincers are extremely frustrating to Automatic and Criteria convincers (and vice versa)

Tell me again why this is a good idea? (The Number of Times Convincer):

These guys are terrible at making decisions. In fact they will avoid doing so wherever possible. They will discuss it with others, put it off and then go back to it again. They need to be convinced over and over again. They may need to see evidence of past results. If shopping, they may return to the same shop and look at the same item, several days in a row, before they finally decide to purchase, or not. Restaurants with pushy waiters do not bide well for this group.

Which category do you fall into? Do you have friends and associates you recognise here?

You can now see how you might be preventing yourself from getting the results you require, as a consequence of your own strategy, or not recognising how others are making their decisions.

Pay attention to what happens the next time you have to make a decision. Look for the signs in the people around you. Notice the patterns.

If your strategy is not serving you perhaps it’s time to try on a new one?

Our decisions define our lives.

Quote -Vicki Hines

If you have a decision making strategy that is restricting your results we can help!

Contact us today to find out about our Coaching and Mentoring Packages. or 0418 490 422.

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I have been with the same company for nearly 10 years. Although in a leadership role and successful, I felt burned out, stressed and unhappy at work. This was impacting my work /life balance as well as my interaction with others. I needed to re-evaluate my career priorities and level up my communication skills. Cheryl took the time to listen and understand my situation. We worked together to better understand my strengths and values and how important it is for them to be congruent with my career development. With Cheryl’s guidance I focused on the steps I needed to make to remain myself, whilst becoming a better leader at work. Cheryl’s style, attitude and easy to follow steps are pragmatic and realistic. She provided me with tools I could use every day to remain focused on changes I needed to make to achieve what I wanted.This is an ongoing journey but I am now more confident, have a deeper understanding of both myself and others, have the tools to perform better at work and am maintaining a more fulfilling work-life balance.

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I met Cheryl as I started a personal journey in seeking greater clarity for my career. It has turned into much more and I am most grateful to her for helping me understand myself much better as well as how to interact with those around me. Both professional and private. Cheryl has been a source of strength and insight. Her warm and friendly nature makes it easy to relate to her. She challenges the status quo and help me improve many aspects of my life. A number of my colleagues have spent time with Cheryl and all feedback has been positive. I would highly recommend her.

Ross Cartwright, Managing Director – Head of Retail Aus/NZ, MFS INVESTMENTS

We were lucky enough to have Cheryl come to our Annual Team Conference where she presented a Creative Thinking Workshop for our Team. I would high recommend Cheryl and the workshop for anyone who is looking to open their minds and expand the vision of the business. The workshop was highly interactive with the concepts and ideas being able to be implemented relatively quickly and simply into our business.

Harry, Director of Projects, PLAN ASSIST PTY LTD

I have seen and worked with Cheryl on a number of events and projects she is a part of. So when it came to organising an EA/PA Networking event, I knew she was the right person to be our guest speaker. Cheryl is an engaging, humorous and energetic presenter, who can relate easily to a room of 10 to 100+ people. She brings a world of knowledge and experience to her presentations and her real-life business examples reinforce the messages she presents. Cheryl is definitely someone I would recommend to present at any corporate workshop.

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I attended Be Ultimate’s workshop on Stress Management. It was amazing! It was exactly what I needed to understand how to manage my busy days. Cheryl taught us practical, easy to implement strategies that worked for me from day 1 and I haven't looked back since. I highly recommend Cheryl as a coach, and recommend her 2 hour workshops for anyone.


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Thanks for your fun and informative workshop sessions.


Cheryl provides an incredible bouncing board to lead you through your journey of reinvention or simply to gain reinforcement that the path you’re on is the right one. Cheryl is an awesome person who truly cares for other people, wants to see them achieve their goals, isn’t backward in coming forwards when you need the prod in the right direction and will encourage you to see the great results you are accomplishing when they may not be as obvious to you.

I highly recommend Cheryl to anyone who is looking for business advice, a change in career or simply wants to gain some solutions to taking a positive approach to life.

A.Wilson, Business Owner, CATEGORACLE

Cheryl has facilitated a number of conferences for Liquid Learning in both Australia and New Zealand and has always been a pleasure to work with! Cheryl is helpful, punctual, reliable and always professional. She is very skilled in keeping the conference running to time and lifting the energy of the room as she facilitates Q&A sessions. Cheryl also frequently runs workshops with us and does regular speaking spots which she always receives great feedback for.

Jean Young, Project Executive, LIQUID LEARNING

With the majority of delegates rating Cheryl’s keynote presentation at the IOPO Conference 5 out of 5, she exceeded our expectations! Cheryl is truly passionate about helping businesses to succeed and thrive.

Linda, IOPO Advisory Board Member, IOPO

Cheryl has been a delight to work with over the past 7 years. She has assisted our business, Independent Garden Centres, with professional development workshops, she has been of great support to me as a coach. Cheryl has emceed the last two annual IGC Retail Conferences with an engaging and fun style, and she has been one of our conference keynote speakers who held the undivided attention of the delegates with ease. I thoroughly recommend Cheryl Alderman in any of these capacities.  Cheryl is a consummate professional who quickly builds rapport, she clearly enjoys sharing her knowledge with others, and there is always an element of fun which oft missing in many professionals.

Evan Mueller, CEO, IGC

In this workshop we were introduced to a range of simple strategies that the group could adopt to manage the inevitable stress and tension experienced in corporate and every life. The cynical group loved the practical and interactive approach of this workshop and were highly engaged throughout the 2 hours. The presenters brought in lots of great exercises. I am happy to recommend this Managing Stress workshop and both presenters to other corporate groups.

L Jones, People & Culture Business Partner, FOXTEL

Working with Cheryl has had benefits that have reached far beyond me as an individual. She has helped me to become a better leader and elevate the effectiveness and potential of my entire team. Cheryl's coaching has raised my self awareness, shifted my focus to control what I can control, and given me tools to realise opportunities that I wouldn't have thought possible before our first session.

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