Do you find it difficult to say no?

Never have enough time in your day?

Do you go out of your way to take care of the people around you? Cater to their needs?

Are you too easy going, keep your opinions to yourself, basing your happiness on the happiness of the people around you?

If so, I’m willing to guess that you also regularly find yourself feeling exhausted, taken for granted and unappreciated?

We teach people how to treat us.

If you value yourself and treat yourself with respect, the people around you will treat you with value and respect also. However, if you are constantly treating yourself as the lowest priority, putting the needs of others ahead of your own, chances are they will do the same. They will begin to assume that you will step in and do what’s needed. They will assume that you don’t mind missing out if there aren’t enough “whatevers” to go around. They will assume that you will clean up after their messes. Over time you may become frustrated, resentful and even start to question your own self-worth.

Have you been putting yourself last on the list?

Do not let another day go by where your dedication to other people’s opinions is greater than your dedication to your own emotions!

Steve Maraboli

When was the last time you put yourself and your needs first?

I’m not suggesting that you ignore the rest of the world and become totally self- absorbed. That would not be resourceful. What I am suggesting is that you consider how and when you prioritise yourself? Is it often enough? Is it ever? Is it time to start?

If you want to be respected by others, the great thing is to respect yourself.

Only by that, only by self-respect will you compel others to respect you.

Fyodor Dostoyevsky

Are you taking care of your physical health? Getting sufficient sleep? Do you spend time on a hobby or leisure activity regularly? Do you have quality social time with friends, where the only expectation is for the pleasure of your company?

If you decide that YOU ARE WORTH IT…so will those around you!

But how can you make that happen?

Here are some tips to get you started…

Exercise regularly, eat healthy food and get enough sleep. Take time out to relax and recharge.
When your body feels great, your mind follows. You will feel better about yourself.

Set some boundaries. No one takes advantage of you. You choose to allow them to.
Put some limits around what you will and won’t do, when you are and aren’t available.

Learn to say NO!
It’s such a tiny little word, but so many people are afraid of it.

People might get a bit ruffled up at first, but they will learn to respect your time and your value.

Add some FUN to your life!
Book a massage, a holiday, a visit to the gym. Buy yourself a new outfit or some sexy underwear that makes you feel extra special. Go play golf, read a book, go see a movie that YOU choose for yourself! Take a day off!

Changes will start to happen. If you take care of your body, you will have more energy and feel more positive. If you set boundaries and begin to say no, people will begin to value you more and treat you with more respect. Your relationships will improve as they become two-way, instead of one-sided. If you are having more fun you will smile more often and enjoy your life more. Your self- esteem will also improve as you begin to realise your own worth and the people around you will reflect that too!

Don’t wait. Start today!

You yourself, as much as anybody in the entire universe, deserve your love and affection.

Gautama Buddha

Need help working out how to create some boundaries in your life? Problems with self- worth and self- esteem? Contact us today at or 02 8011 4114 to find out about our Individual Coaching Packages. Make a change in your life today!

Be Ultimate because Ordinary is Over-rated

What Our Clients Say

I have been with the same company for nearly 10 years. Although in a leadership role and successful, I felt burned out, stressed and unhappy at work. This was impacting my work /life balance as well as my interaction with others. I needed to re-evaluate my career priorities and level up my communication skills. Cheryl took the time to listen and understand my situation. We worked together to better understand my strengths and values and how important it is for them to be congruent with my career development. With Cheryl’s guidance I focused on the steps I needed to make to remain myself, whilst becoming a better leader at work. Cheryl’s style, attitude and easy to follow steps are pragmatic and realistic. She provided me with tools I could use every day to remain focused on changes I needed to make to achieve what I wanted.This is an ongoing journey but I am now more confident, have a deeper understanding of both myself and others, have the tools to perform better at work and am maintaining a more fulfilling work-life balance.

Catherine.R – National Manager

I met Cheryl as I started a personal journey in seeking greater clarity for my career. It has turned into much more and I am most grateful to her for helping me understand myself much better as well as how to interact with those around me. Both professional and private. Cheryl has been a source of strength and insight. Her warm and friendly nature makes it easy to relate to her. She challenges the status quo and help me improve many aspects of my life. A number of my colleagues have spent time with Cheryl and all feedback has been positive. I would highly recommend her.

Ross Cartwright, Managing Director – Head of Retail Aus/NZ, MFS INVESTMENTS

We were lucky enough to have Cheryl come to our Annual Team Conference where she presented a Creative Thinking Workshop for our Team. I would high recommend Cheryl and the workshop for anyone who is looking to open their minds and expand the vision of the business. The workshop was highly interactive with the concepts and ideas being able to be implemented relatively quickly and simply into our business.

Harry, Director of Projects, PLAN ASSIST PTY LTD

I have seen and worked with Cheryl on a number of events and projects she is a part of. So when it came to organising an EA/PA Networking event, I knew she was the right person to be our guest speaker. Cheryl is an engaging, humorous and energetic presenter, who can relate easily to a room of 10 to 100+ people. She brings a world of knowledge and experience to her presentations and her real-life business examples reinforce the messages she presents. Cheryl is definitely someone I would recommend to present at any corporate workshop.

A Edmonds, Events Manager, LUNAR PARK SYDNEY

I attended Be Ultimate’s workshop on Stress Management. It was amazing! It was exactly what I needed to understand how to manage my busy days. Cheryl taught us practical, easy to implement strategies that worked for me from day 1 and I haven't looked back since. I highly recommend Cheryl as a coach, and recommend her 2 hour workshops for anyone.


I have attended two LinkedIn workshops run by Be Ultimate and I have found them to be extremely informative, professional and succinct, whilst also being very personable and fun. I have already implemented new content and knowledge learned at the workshops ... starting at the actual workshops itself!

Thanks for your fun and informative workshop sessions.


Cheryl provides an incredible bouncing board to lead you through your journey of reinvention or simply to gain reinforcement that the path you’re on is the right one. Cheryl is an awesome person who truly cares for other people, wants to see them achieve their goals, isn’t backward in coming forwards when you need the prod in the right direction and will encourage you to see the great results you are accomplishing when they may not be as obvious to you.

I highly recommend Cheryl to anyone who is looking for business advice, a change in career or simply wants to gain some solutions to taking a positive approach to life.

A.Wilson, Business Owner, CATEGORACLE

Cheryl has facilitated a number of conferences for Liquid Learning in both Australia and New Zealand and has always been a pleasure to work with! Cheryl is helpful, punctual, reliable and always professional. She is very skilled in keeping the conference running to time and lifting the energy of the room as she facilitates Q&A sessions. Cheryl also frequently runs workshops with us and does regular speaking spots which she always receives great feedback for.

Jean Young, Project Executive, LIQUID LEARNING

With the majority of delegates rating Cheryl’s keynote presentation at the IOPO Conference 5 out of 5, she exceeded our expectations! Cheryl is truly passionate about helping businesses to succeed and thrive.

Linda, IOPO Advisory Board Member, IOPO

Cheryl has been a delight to work with over the past 7 years. She has assisted our business, Independent Garden Centres, with professional development workshops, she has been of great support to me as a coach. Cheryl has emceed the last two annual IGC Retail Conferences with an engaging and fun style, and she has been one of our conference keynote speakers who held the undivided attention of the delegates with ease. I thoroughly recommend Cheryl Alderman in any of these capacities.  Cheryl is a consummate professional who quickly builds rapport, she clearly enjoys sharing her knowledge with others, and there is always an element of fun which oft missing in many professionals.

Evan Mueller, CEO, IGC

In this workshop we were introduced to a range of simple strategies that the group could adopt to manage the inevitable stress and tension experienced in corporate and every life. The cynical group loved the practical and interactive approach of this workshop and were highly engaged throughout the 2 hours. The presenters brought in lots of great exercises. I am happy to recommend this Managing Stress workshop and both presenters to other corporate groups.

L Jones, People & Culture Business Partner, FOXTEL

Working with Cheryl has had benefits that have reached far beyond me as an individual. She has helped me to become a better leader and elevate the effectiveness and potential of my entire team. Cheryl's coaching has raised my self awareness, shifted my focus to control what I can control, and given me tools to realise opportunities that I wouldn't have thought possible before our first session.

Michael, Manager of Digital Marketing, DIMENSIONAL