Do you find yourself working really hard on your business/career/finances, but can’t seem to break through to the success levels you need? Are you guilty of procrastination or deliberately keeping yourself busy with the little stuff, instead of the things you really need to work on? As much as you dream of making it big, does the thought of actually getting there give you the shivers?

It’s possible you are Scared of Success. Being afraid of success is very common, and can be the cause of many self- sabotaging behaviours. Part of you wants to make lots of money, gain recognition and feel the sense of accomplishment, the other part is scared to death that you might actually manage to do exactly that!

Interestingly, fear of success is actually the complete opposite. It is really a Fear of Failure. Therefore, it’s not the money, prestige and success we are afraid of, it’s the “what if I stuff it up” that creates the anxiety.

Think of your career/business success as a ladder. When you start off, it’s like climbing the first one or two steps. You are barely above the ground, so you feel strong, confident and safe, the risk is minimal. If you slip or lose your footing it’s easy to just start again.

As you gain momentum, income, credibility, you might be a third of the way up the ladder. Everything is going along quite nicely, you know you are doing a good job and your knowledge and income is growing. You feel in control. Although you are a little higher above the ground, you aren’t really in any danger if you fell, and you could probably land on your feet, start again and still be OK.

It’s when things start going really well that it gets scarier. The higher we climb, the further we can fall…If you keep climbing to the top of the ladder it’s a long way down! If you fall you will get hurt. People will see. There might be financial loss and your pride will be dented. You might not land on your feet. In fact, if you are badly injured, it could be very difficult to climb back onto the ladder at all after such a big drop. The fear is real.

So how do we keep ourselves on the road to success without the fear of failure getting in our way?

How do we avoid getting stuck halfway up the ladder?

1. Set Clear Goals

Keep your eyes on the prize! Know what your goals/outcomes are.

When you are looking up your focus is on the positive. It’s only when we look down from the ladder that we realise how high up above the ground we are. So no more looking down! Always look towards where you are heading.

2. Take it Step by Step

Plan well and take one step at a time. Don’t skip things, or look for the easy fix. If you try to take two steps at a time you are more likely to slip or lose your footing.

3. Keep Your Balance

Make sure all the areas of your life are in balance. All work and no play makes for a weary and inattentive ladder climber. Keep balanced and your footing will remain firm.

4. Learn From the Setbacks

As your experience grows you will learn which are the slippery steps and which parts to hang on to when things get wobbly. Until then, remember that if you are uncertain then you must be learning. If you make mistakes, you are giving things a go. The more you learn the easier the climb will be overall. So mistakes are a good thing.

5. Celebrate

Enjoy your successes. When you reach the top, enjoy the view…

You’ve earned it!

Need someone to steady the ladder for you, help you fight the fears, and set those goals?

Contact us at Be Ultimate today.

Be Ultimate because Ordinary is Over-rated

What Our Clients Say

I have been with the same company for nearly 10 years. Although in a leadership role and successful, I felt burned out, stressed and unhappy at work. This was impacting my work /life balance as well as my interaction with others. I needed to re-evaluate my career priorities and level up my communication skills. Cheryl took the time to listen and understand my situation. We worked together to better understand my strengths and values and how important it is for them to be congruent with my career development. With Cheryl’s guidance I focused on the steps I needed to make to remain myself, whilst becoming a better leader at work. Cheryl’s style, attitude and easy to follow steps are pragmatic and realistic. She provided me with tools I could use every day to remain focused on changes I needed to make to achieve what I wanted.This is an ongoing journey but I am now more confident, have a deeper understanding of both myself and others, have the tools to perform better at work and am maintaining a more fulfilling work-life balance.

Catherine.R – National Manager

I met Cheryl as I started a personal journey in seeking greater clarity for my career. It has turned into much more and I am most grateful to her for helping me understand myself much better as well as how to interact with those around me. Both professional and private. Cheryl has been a source of strength and insight. Her warm and friendly nature makes it easy to relate to her. She challenges the status quo and help me improve many aspects of my life. A number of my colleagues have spent time with Cheryl and all feedback has been positive. I would highly recommend her.

Ross Cartwright, Managing Director – Head of Retail Aus/NZ, MFS INVESTMENTS

We were lucky enough to have Cheryl come to our Annual Team Conference where she presented a Creative Thinking Workshop for our Team. I would high recommend Cheryl and the workshop for anyone who is looking to open their minds and expand the vision of the business. The workshop was highly interactive with the concepts and ideas being able to be implemented relatively quickly and simply into our business.

Harry, Director of Projects, PLAN ASSIST PTY LTD

I have seen and worked with Cheryl on a number of events and projects she is a part of. So when it came to organising an EA/PA Networking event, I knew she was the right person to be our guest speaker. Cheryl is an engaging, humorous and energetic presenter, who can relate easily to a room of 10 to 100+ people. She brings a world of knowledge and experience to her presentations and her real-life business examples reinforce the messages she presents. Cheryl is definitely someone I would recommend to present at any corporate workshop.

A Edmonds, Events Manager, LUNAR PARK SYDNEY

I attended Be Ultimate’s workshop on Stress Management. It was amazing! It was exactly what I needed to understand how to manage my busy days. Cheryl taught us practical, easy to implement strategies that worked for me from day 1 and I haven't looked back since. I highly recommend Cheryl as a coach, and recommend her 2 hour workshops for anyone.


I have attended two LinkedIn workshops run by Be Ultimate and I have found them to be extremely informative, professional and succinct, whilst also being very personable and fun. I have already implemented new content and knowledge learned at the workshops ... starting at the actual workshops itself!

Thanks for your fun and informative workshop sessions.


Cheryl provides an incredible bouncing board to lead you through your journey of reinvention or simply to gain reinforcement that the path you’re on is the right one. Cheryl is an awesome person who truly cares for other people, wants to see them achieve their goals, isn’t backward in coming forwards when you need the prod in the right direction and will encourage you to see the great results you are accomplishing when they may not be as obvious to you.

I highly recommend Cheryl to anyone who is looking for business advice, a change in career or simply wants to gain some solutions to taking a positive approach to life.

A.Wilson, Business Owner, CATEGORACLE

Cheryl has facilitated a number of conferences for Liquid Learning in both Australia and New Zealand and has always been a pleasure to work with! Cheryl is helpful, punctual, reliable and always professional. She is very skilled in keeping the conference running to time and lifting the energy of the room as she facilitates Q&A sessions. Cheryl also frequently runs workshops with us and does regular speaking spots which she always receives great feedback for.

Jean Young, Project Executive, LIQUID LEARNING

With the majority of delegates rating Cheryl’s keynote presentation at the IOPO Conference 5 out of 5, she exceeded our expectations! Cheryl is truly passionate about helping businesses to succeed and thrive.

Linda, IOPO Advisory Board Member, IOPO

Cheryl has been a delight to work with over the past 7 years. She has assisted our business, Independent Garden Centres, with professional development workshops, she has been of great support to me as a coach. Cheryl has emceed the last two annual IGC Retail Conferences with an engaging and fun style, and she has been one of our conference keynote speakers who held the undivided attention of the delegates with ease. I thoroughly recommend Cheryl Alderman in any of these capacities.  Cheryl is a consummate professional who quickly builds rapport, she clearly enjoys sharing her knowledge with others, and there is always an element of fun which oft missing in many professionals.

Evan Mueller, CEO, IGC

In this workshop we were introduced to a range of simple strategies that the group could adopt to manage the inevitable stress and tension experienced in corporate and every life. The cynical group loved the practical and interactive approach of this workshop and were highly engaged throughout the 2 hours. The presenters brought in lots of great exercises. I am happy to recommend this Managing Stress workshop and both presenters to other corporate groups.

L Jones, People & Culture Business Partner, FOXTEL

Working with Cheryl has had benefits that have reached far beyond me as an individual. She has helped me to become a better leader and elevate the effectiveness and potential of my entire team. Cheryl's coaching has raised my self awareness, shifted my focus to control what I can control, and given me tools to realise opportunities that I wouldn't have thought possible before our first session.

Michael, Manager of Digital Marketing, DIMENSIONAL