There aren’t enough hours in the day.

I wish I could find more time.

I’m so busy.

These are the catch cries of modern day life. We have 24 hours in each day, but we fill them up so much that it never seems enough. Time is constantly running out, we’re feeling under pressure to get things done and we don’t ever seem to have space to breathe. Our days are running on fast forward, or that’s what it feels like.

Have you noticed, though, that when you are on holidays, you have the opposite experience. Time seems to slow down. It feels like you have more hours in the day. So how does that happen?

The difference lies in our perception of how we need to use our time. We have a conscious shift of expectation when we are on holiday, so we make different choices. We choose not to be busy. We choose not to check emails, answer the phone, make appointments or go to work. We choose to not fill up that space in our diaries, in our calendars. We choose to put ourselves first and we feel better for it.

What do we do when we return to real-life? Feeling great, re-energised, refreshed, recharged, we of course choose to create as much “busy” as we can again. We fill our calendars back up with activities and people and things to do, and within a week we feel just as stressed and exhausted as we did before we left. Recognise this?

Why do we do that to ourselves?

The answer is simple. We have developed bad habits around time. Somewhere along the way we decided that being busy and over-committed was normal. We decided that being stressed and over-tired was normal. We decided that our time belongs to everyone else first, and that we have to fit as much into our days as we possibly can. We decide. We choose.

What if we decide to do things differently this year?

What if we choose right now, to make some changes in 2015 and reclaim our calendars, our schedules? What if we decide to downsize our diaries? What if we choose not to be over-committed this year?
Could we? Should we?

Here are some easy ways to begin:

1. Have a look at the month ahead. Allow yourself to notice which things really matter and which things are just cluttering up your calendar. Look at each activity and ask yourself, do I really want to do that? (or is it based on obligation or guilt that I said yes?) Do we really need all of those meetings or would a couple of well communicated emails get rid of a couple of them? Could someone else do that for me?
Then start deleting.

2. Practice saying no! (Such a small word but we are so bad at using it.)

3. Block out regular times in your schedule for breaks and downtime so your brain can rest and recharge. We are so much more focused and productive when we do this regularly.

You can do it. Make the decision to do things differently this year.

Reclaim your time, reclaim your life!

Be Ultimate because Ordinary is Over-rated

What Our Clients Say

I have been with the same company for nearly 10 years. Although in a leadership role and successful, I felt burned out, stressed and unhappy at work. This was impacting my work /life balance as well as my interaction with others. I needed to re-evaluate my career priorities and level up my communication skills. Cheryl took the time to listen and understand my situation. We worked together to better understand my strengths and values and how important it is for them to be congruent with my career development. With Cheryl’s guidance I focused on the steps I needed to make to remain myself, whilst becoming a better leader at work. Cheryl’s style, attitude and easy to follow steps are pragmatic and realistic. She provided me with tools I could use every day to remain focused on changes I needed to make to achieve what I wanted.This is an ongoing journey but I am now more confident, have a deeper understanding of both myself and others, have the tools to perform better at work and am maintaining a more fulfilling work-life balance.

Catherine.R – National Manager

I met Cheryl as I started a personal journey in seeking greater clarity for my career. It has turned into much more and I am most grateful to her for helping me understand myself much better as well as how to interact with those around me. Both professional and private. Cheryl has been a source of strength and insight. Her warm and friendly nature makes it easy to relate to her. She challenges the status quo and help me improve many aspects of my life. A number of my colleagues have spent time with Cheryl and all feedback has been positive. I would highly recommend her.

Ross Cartwright, Managing Director – Head of Retail Aus/NZ, MFS INVESTMENTS

We were lucky enough to have Cheryl come to our Annual Team Conference where she presented a Creative Thinking Workshop for our Team. I would high recommend Cheryl and the workshop for anyone who is looking to open their minds and expand the vision of the business. The workshop was highly interactive with the concepts and ideas being able to be implemented relatively quickly and simply into our business.

Harry, Director of Projects, PLAN ASSIST PTY LTD

I have seen and worked with Cheryl on a number of events and projects she is a part of. So when it came to organising an EA/PA Networking event, I knew she was the right person to be our guest speaker. Cheryl is an engaging, humorous and energetic presenter, who can relate easily to a room of 10 to 100+ people. She brings a world of knowledge and experience to her presentations and her real-life business examples reinforce the messages she presents. Cheryl is definitely someone I would recommend to present at any corporate workshop.

A Edmonds, Events Manager, LUNAR PARK SYDNEY

I attended Be Ultimate’s workshop on Stress Management. It was amazing! It was exactly what I needed to understand how to manage my busy days. Cheryl taught us practical, easy to implement strategies that worked for me from day 1 and I haven't looked back since. I highly recommend Cheryl as a coach, and recommend her 2 hour workshops for anyone.


I have attended two LinkedIn workshops run by Be Ultimate and I have found them to be extremely informative, professional and succinct, whilst also being very personable and fun. I have already implemented new content and knowledge learned at the workshops ... starting at the actual workshops itself!

Thanks for your fun and informative workshop sessions.


Cheryl provides an incredible bouncing board to lead you through your journey of reinvention or simply to gain reinforcement that the path you’re on is the right one. Cheryl is an awesome person who truly cares for other people, wants to see them achieve their goals, isn’t backward in coming forwards when you need the prod in the right direction and will encourage you to see the great results you are accomplishing when they may not be as obvious to you.

I highly recommend Cheryl to anyone who is looking for business advice, a change in career or simply wants to gain some solutions to taking a positive approach to life.

A.Wilson, Business Owner, CATEGORACLE

Cheryl has facilitated a number of conferences for Liquid Learning in both Australia and New Zealand and has always been a pleasure to work with! Cheryl is helpful, punctual, reliable and always professional. She is very skilled in keeping the conference running to time and lifting the energy of the room as she facilitates Q&A sessions. Cheryl also frequently runs workshops with us and does regular speaking spots which she always receives great feedback for.

Jean Young, Project Executive, LIQUID LEARNING

With the majority of delegates rating Cheryl’s keynote presentation at the IOPO Conference 5 out of 5, she exceeded our expectations! Cheryl is truly passionate about helping businesses to succeed and thrive.

Linda, IOPO Advisory Board Member, IOPO

Cheryl has been a delight to work with over the past 7 years. She has assisted our business, Independent Garden Centres, with professional development workshops, she has been of great support to me as a coach. Cheryl has emceed the last two annual IGC Retail Conferences with an engaging and fun style, and she has been one of our conference keynote speakers who held the undivided attention of the delegates with ease. I thoroughly recommend Cheryl Alderman in any of these capacities.  Cheryl is a consummate professional who quickly builds rapport, she clearly enjoys sharing her knowledge with others, and there is always an element of fun which oft missing in many professionals.

Evan Mueller, CEO, IGC

In this workshop we were introduced to a range of simple strategies that the group could adopt to manage the inevitable stress and tension experienced in corporate and every life. The cynical group loved the practical and interactive approach of this workshop and were highly engaged throughout the 2 hours. The presenters brought in lots of great exercises. I am happy to recommend this Managing Stress workshop and both presenters to other corporate groups.

L Jones, People & Culture Business Partner, FOXTEL

Working with Cheryl has had benefits that have reached far beyond me as an individual. She has helped me to become a better leader and elevate the effectiveness and potential of my entire team. Cheryl's coaching has raised my self awareness, shifted my focus to control what I can control, and given me tools to realise opportunities that I wouldn't have thought possible before our first session.

Michael, Manager of Digital Marketing, DIMENSIONAL